大学生英语竞赛A类阅读理解专项强化真题试卷3
阅读理解
Read the following passage. Choose from the sentences A—G the one which best fits each gap of 61— 65. There are two extra sentences which you do not need to use.
1.【R1】
F
解析：文章第一段以BMW在微信投入的广告为例引出话题，后文又说到“这也是一个营销总监们试图找到在新电子平台上接触客户的合适方法的例子……”，由此可推测该空应该围绕BMW投放广告的例子来讨论。F项最符合语境。
2.【R2】
G
解析：根据“它已成为广告产业的支柱”一句，以及后文提到的“social network”，可推测文章第三段第一句应与“社交网络平台”有关。G项意为“不久前社交媒体营销还只是品牌经理让夏日实习生处理的东西”，与本段第二句形成对比并谈到了社交媒体，最符合语境。
3.【R3】
B
解析：文章第四段第二句说明“广告可以精准投放，而其他类似的媒体做不到这一点”。据此可推测该段首句应与社交媒体营销的优点有关。B项意为“广告商喜欢社交媒体平台，因为平台能够收集用户年龄、消费模式与兴趣等多项数据”，点明了社交媒体的优点，并且这些优点可以用于第二句提到的“精准投放”，最符合语境。
4.【R4】
C
解析：文章倒数第二段围绕着“社交平台上的商业”展开讨论，指出投放在社交平台上的广告可以方便地让用户购买物品。C项意为“这样经过微调过的定位意味着广告与电子商务的差别模糊了”，承接上一段主题，并与下段主题连贯，最符合语境。
5.【R5】
E
解析：文章最后一段以Lowe公司的活动为例，说明了广告商们现在会准备一个广告的不同版本，针对不同的客户子群体进行精准投放。E项意为“为了最大程度地在社交媒体上精准定位用户，广告商们正对他们的广告活动做出重大改变”，与例子中提到的“campaign”照应，而Lowe公司的广告也是精准定位客户子群体的例子，最符合语境。
Water…this five-letter word is one that Californians see almost daily in headlines.
How to dam it, how to sell it, how to use it, how to share it, how to keep it pure…These are just a few of the major problems that face California\’s people and political leaders.
6.How do cities in California get their water?
They get their water via an immense network of dams，aqueducts，pipelines and wells．
解析：(文章第五段第一句提到“California’s great cities get their water via an immense network of dams，aqueducts，pipelines and wells that is one of the engineering wonders of the world．”。由此可知加州的大城市通过沉浸式大坝网络、沟渠、管道和井获取水资源。)
7.Where is the water supply of San Francisco?
Almost 150 miles from an artificial lake in Yosemite National Park．
解析：(根据关键词San Francisco定位至文章第六段。该段提到“Even the city of San Francisco…its supply being carried almost 150 miles from an artificial lake in Yosemite National Park．”。由此可知旧金山的水资源供应来自于150英里之外的约塞米蒂国家公园的人工湖。)
8.What problem are Californians faced with besides dry summers and growing needs?
The problem of getting water from outside their state．
解析：(文章倒数第五段提到“As if dry summers and growing needs were not enough problems already．Californians also have problems getting water from outside their state．”。由此可知除了干旱的夏季和种植需要，加州人也很难从州之外的地方获得水资源。)
9.How much money was invested into the project of saving Mono Lake in 1989?
$65 million．
解析：(根据关键词Mono Lake定位至文章倒数第四段。该段提到“California’s State Legislature voted $65 million to find alternatives to save Mono Lake from evaporating in the desert sun of Eastern California．”。由此可知为了拯救莫诺湖，加州州立法机构投入了6500万美元。)
10.What measures should be taken to resolve California’s Water War according to political analysts?
Some serious unattractive lifestyle changes．
解析：(根据关键词political analysts定位至文章倒数第二段。该段提到“political analysts predict that it will require many years and some serious and unattractive lifestyle changes to resolve”。要解决这场“水资源战争”，需要很多年，以及一些严肃、不受欢迎的生活习惯改变。)
11.【E1】
accounting
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