大学英语四级长篇阅读专项强化真题试卷27
长篇阅读
The Changes Facing Fast Food
A)Fast-food firms have to be a thick-skinned bunch. Health experts regularly criticise them severely for selling food that makes people fat. Critics even complain that McDonald\’s, whose logo symbolises calorie excess, should not have been allowed to sponsor the World Cup. These are things fast-food firms have learnt to cope with. But not perhaps for much longer. The burger business faces more pressure from regulators at a time when it is already adapting strategies in response to shifts in the global economy.
B)Fast food was once thought to be recession-proof. When consumers need to cut spending, the logic goes, cheap meals like Big Macs and Whoppers become even more attractive. Such \\
1.Some people propose laws be made to stop McDonald’s from attaching toys to its food specials for children.
K
解析：该段说明在快餐业进行创新和改良的大环境下，麦当劳也对其食品进行了改良，提供了更多健康食品，但是高热最食品仍然存在，为促销其儿童“快乐套餐”，麦当劳会在卖套餐的同时附赠玩具，立法者认为这种做法会引诱孩子吃不健康的食物，因此提议立法禁止该行为。题干是对这句话的同义转述，故答案为K)。
2.Fast-food firms may not be able to cope with pressures from food regulation in the near future.
A
解析：定位句指出，当汉堡企业准备采取策略来对全球经济的变化做出回应时，还面临着来自监管部门更多的压力，快餐业已经学会去处理一些事情，也就是这些压力，但是可能撑不了多久。题干是对定位句的概括，故答案为A)。
3.Burger King will start to sell Seattle’s Best coffee to increase sales.
G
解析：定位句指出，星巴克已经将它的西雅图最好咖啡的品牌版权出售给了汉堡王，该咖啡将在今年晚些时候开始销售。题干即为该句的同义转述，故答案为G)。
4.Some fast-food firms provide healthy food to give the impression they are helping to tackle the obesity problem.
I
解析：定位句提到了快餐企业通过提供一些健康的选择，像沙拉和低热量的三明治，至少给人们留下了采取行动帮助对抗肥胖的印象。题干中的provide healthy food to give the impression为原文中by providinghealthy options…they have at least given the impression…的同义转述，故答案为I)。
5.During the recession, many customers turned to fast food to save money.
B
解析：该段首先提出快餐曾经被认为可以抵抗经济衰退，接下来进行分析解释。在经济衰退期，人们想要节省开支，就倾向于购买便宜的食物，因此像巨无霸和皇堡这类便宜管饱的快餐对于想省钱的顾客就很有吸引力。最后一句提到，伴随着快餐业的打折活动以及促销活动，快餐店客流量也变得兴旺，这一现象也从侧面说明很多顺客为了省钱而去快餐店吃饭。题干中的save money是原文中cut spending的同义转述，题干则是对这一段的概括，故答案为B)。
6.Many people eat out less often to save money in times of recession.
D
解析：该段解释某些快餐企业不景气的原因。定位句指出，在经济衰退的严峻时期，尽管一些人降级消费转向快餐，但许多人为了省钱而更频繁地在家里吃饭。也就是说，减少了在外吃饭的次数。题干中的eat out lessoften是定位句中eat at home more frequently的同义转述，故答案为D)。
7.During the recession, Burger King’s promotional strategy of offering low-priced items often proved ineffective.
E
解析：该段首先指出一些快餐企业为了吸引顾客，不惜牺牲自己的利润试图给顾客们更好的优惠。很多商家采取了低价促销活动，但往往这些策略都是不奏效的。该段接下来举了汉堡王被特许经销商起诉的例子来说明这个观点。题干是对定位段中观点和例子的总括，故答案为E)。
8.Fast-food restaurants can make a lot of money by selling breakfast.
H
解析：该段介绍了快餐店发展的另一个策略。快餐店要发展不仅需要推出新产品，还要寻找新市场。定位句指出，许多商家看到了早餐市场的巨大商机，“早餐市场具有很好的赚钱潜力，因为其利润相当高。”这句引用分析师萨拉．塞纳托尔的话明确指出快餐店通过卖早餐能赚很多钱。题干是对定位句的概括，故答案为H)。
9.Many fast-food companies now expect to increase their revenue by introducing higher-priced items.
F
解析：该段前二句指出，由于经济衰退，商家重新考虑销售策略以期提高收益。第三句对新策略进行了说明：推出一些价格稍高的商品试图将消费者从1美元的特价商品中吸引回来。题干是对这三句话的整合，故答案为F)。
10.A newly-passed law asks big fast-food chains to specify the calorie count of what they serve on the menu.
J
解析：定位句指出，今年美国国会通过的健康改革法案要求拥有20家及以上连锁店的餐馆将它们所供应的食品卡路里含量印制在菜单上。题干中的a newly-passed law是对原文America’s health-reform bill，whichCongress passed this ye
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