大学英语三级B级(阅读理解)模拟试卷19
大学英语(B级)-常规阅读理解
Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has become digitalized(数字化)and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising.
One major benefit of online advertising is the immediate spread of information that is not limited by geography or time. Online advertising can be viewed day and night throughout the world. Besides, it reduces the cost and increases the profit of the company.
Small businesses especially find online advertising cheap and effective. They can focus on their ideal customers and pay very little for the advertisements.
In a word, online advertising is a cheap and effective way of advertising, whose success has so far fully proved its great potential(潜力).
1.According to the first paragraph, buying things online is more______.(A)
A. convenient
B. fashionable
C. traditional
D. reliable
解析:事实细节题。由题干中的the first paragraph和buying things online可以定位到文章第一段第二句。该句指出,随着互联网的出现,商业界变得数字化了,人们更喜欢在网上购物,网上购物更容易、更快捷。换句话说,购物也就更加方便。A)convenient“方便的”是对原句中的easier and faster的同义转述,由此确定A)为本题的正确答案。
2.Compared with any other way of advertising, online advertising______.(C)
A. attracts more customers
B. displays more samples
C. offers more services
D. makes more profits
解析:推理判断题。由题干中的other way of advertising可以定位到文章第一段最后一句。该句指出,它(在线广告)能够提供大量服务,而这些服务是其他任何形式的广告都无法提供的。由此可知,在线广告能够比其他形式的广告提供更多的服务,所以C)“提供更多的服务”为本题的正确答案。
3.Which of the following statements is TRUE of online advertising?(D)
A. It has taken the place of traditional advertising.
B. It will make the Internet technology more efficient.
C. It can help sell the latest models of digitalized products.
D. It can spread information without being limited by time.
解析:事实细节题。第二段第一句提到了在线广告的一个主要特点——能够不受地域和时间的限制,即时传递信息;第二句接着指出,无论白天还是夜晚,都能够在世界各地看到在线广告。D)“它传播信息可以不受时间限制”是对原文的同义转述,是本题的正确答案。
4.Who can especially benefit from online advertising?(B)
A. Local companies.
B. Small businesses.
C. Government departments.
D. International organizations.
解析:推理判断题。由题干中的especially benefit from online advertising可以定位到文章第三段第一句。该句指出,尤其是一些小型公司发现,在线广告低廉高效。换句话说,小型公司更能够从在线广告中受益,所以B)为本题的正确答案。
5.This passage is mainly about______.(D)
A. the function and the use of the Internet
B. the application of digital technology
C. the development of small businesses
D. the advantages of online advertising
解析:主旨大意题。从全文结构来看,文章开篇综合介绍了在线广告,然后具体陈述在线广告的众多优势:快捷、广泛、低廉、高效,最后指出在线广告潜力巨大。由此可见,文章主要围绕在线广告的众多优势展开论述,所以确定D)“在线广告的优势”为正确答案。
Online advertising is the means of selling a product on the Internet. With the arrival of the Internet, the business world has become digitalized(数字化)and people prefer buying things online, which is easier and faster. Online advertising is also known as e-advertising. It offers a great variety of services, which can not be offered by any other way of advertising.
One major benefit of online advertising is the immediate spread of information that is not limited by geography or time. Online advertising can be viewed day and night through
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