BEC商务英语（高级）听力模拟试卷135
概括文意
. You will hear part of a talk to a group of business students about the role of free gifts in product promotion.
. As you listen, for questions, complete the notes, using up to three words or a number.
. After you have listened once, replay the recording.
FREE GIFTS
【L1】Sue Barnard works as a freelance________
【L2】One of her clients produces________
【L3】Last week she was working in Wales, at a client\’s________
【L4】She noticed that Prime magazine was offering a________as a gift.
【L5】The magazine was contained in a________
【L6】The magazine\’s marketing policy involved carrying out a________
【L7】Rival magazines are offering gifts such as a book, a________or a________
【L8】All the free gifts are being offered in response to increasing________
【L9】Magazines can get trapped in what Sue calls a________
【L10】Advertising is a more important source of profits for magazines than the________
【L11】Free gifts need to reflect the real________of the magazine.
【L12】A gift may increase magazine sales by up to________
1.【L1】
MARKETING CONSULTANT
解析：本题对应的录音材料为\\
2.【L2】
CONSUMER DURABLES
解析：本题对应的录音材料为\\
3.【L3】
SALES CONFERENCE
解析：本题对应的录音材料为\\
4.【L4】
（FREE）DIARY
解析：本题对应的录音材料为\\
5.【L5】
（SPECIAL）PLASTIC JACKET
解析：本题对应的录音材料为\\
6.【L6】
CONTROLLED EXPERIMENT
解析：本题对应的录音材料为\\
7.【L7】
（FREE）CD；CALCULATOR
解析：本题对应的录音材料为\\
8.【L8】
COMPETITION
解析：本题对应的录音材料为\\
9.【L9】
CIRCULATION WAR
解析：本题对应的录音材料为\\
10.【L10】
COVER PRICE
解析：本题对应的录音材料为“And remember，it doesn’t matter if the gift costs more than the magazine because the real profits come not from the cover price，but from the advertising revenues. ”，材料中的the real profits对应题干中的important source of profits。此外，值得考生注意的是，题干当中的more（important source of profits for magazines）than 并不是对应材料当中的（the gift costs）more than（the magazine），而是对应材料当中的（come）not（from the cover price），but（from the advertising revenues），此处需要精听掌握材料大意，以防误填其他答案。由此可知，礼品费用超过杂志本身并无大碍，因为对于杂志来说真正的利润并不是来自书刊封面上的定价，而是来自于广告收入。所以答案是cover price。
11.【L11】
BRAND VALUE（S）
解析：本题对应的录音材料为\\
12.【L12】
15%/FIFTEEN PER CENT
解析：本题对应的录音材料为“With the right gift，you could even be looking at as much as fifteen per cent uplift on your sales，particularly in the teen market，where pop fashions come and go and it’s very important to encourage reader loyalty. \\
配伍题
. You will hear five different people talking about workshops they have recently attended.
. For each extract there are two tasks. For Task One, choose the aim of the workshop from the list A-H. For Task Two, choose the outcome of the workshop from the list A-H.
. After you have listened once, replay the recording.
. For questions, match the extracts with the aims, listed A-H.
. For each extract, choose the aim of the workshop.
. Write one letter (A-H) next to the number of the extract.
A to develop marketing strategies
B to improve co-operation between two department
C to decide on a programme for
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