BEC商务英语（中级）阅读模拟试卷174
概括文意配伍
Look at the statements below and the advice given by four market experts to a holiday company on the opposite page.
Which expert\’s advice (A, B, C or D) does each statement (1-7) refer to?
For each statement (1-7), mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
Example:
0 SunTours should consider the domestic market for future development.
1.SunTours runs a risk by selling similar holidays to customers in different income brackets.
B
解析：此题的关键词对应不明显，所以考生需理解两句话真正的含义。题干中提到\\
2.It is worth offering holidays at a discount to increase the number of bookings.
A
解析：题干中提到“提供有折扣的度假产品来增加预订的数量是值得的\\
3.SunTours needs to reflect on its marketing methods if it wants to boost repeat custom.
D
解析：题干中提到“如果SunTours想要增加回头客，那它就需要反思它的营销方式”。D 段第二句提到“鉴于这一点，公司应当考虑邮寄宣传手册，与电子通信不同的是这种方式可以吸引消费者并使得全年的商机最大化\\
4.It would be a good idea to sell holidays to locations which other promoters have ignored.
B
解析：題干中提到“推销其他旅游运营商忽略的度假景点会是个好想法\\
5.SunTours has been disadvantaged by its approach in the past.
C
解析：题干中提到”SunTours曾因其过去的方法而处于不利的地位”。C段中提到“尽管 SunTours一直反对规划，但是事实上公司本来可以从风险模型中受益，因为这个模型能够预测出打折出售对于全年的现金流转和收益所造成的影响”。原文的意思也就是实际上公司并没有受益。因此题干和原文的这句话含义基本一致。
6.In certain locations, SunTours may be able to negotiate more favourable contracts.
B
解析：题干中提到“在某些景点，SunTours可能会谈判达成更加有利的合同”。B段中提到“在这些逐渐兴起的度假景点里提供住宿的商家在商榷条款方面将会更加灵活”。两句话意思完全一致。其中 negotiate 与 set terms 是同义转换，favorable 和 flexible是同义替换。
7.There is an alternative to discount holidays that would be more satisfactory for SunTours’ customers.
D
解析：题干中提到“有一个针对折扣假期产品的替代方案，这种方案能让SunTours的客户更加满意”。D段中提到“有增值的促销活动才是更好的选择，这种活动能够提高公司的利润，并且是建立在SunTours的客户对于高品质服务的渴望之上的”。两句话的含义一致。其 中 alternative 和 a better choice 对应，satisfactory 和 build on SunTours customers’ desire 对应。
段落完型
Read the article below about the importance of human resource (HR) management.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap (8-12), mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once. There is an example at the beginning, (0).
Human resource management
It is nearly a century since the car manufacturer Henry Ford said, \’You can destroy my factories and offices, but give me my people and I will build the business right back up again.\’ (0) …..G…… But a few business theorists are beginning to argue that managing people well can add more to the bottom line than anything else.
Mike Manzotti, a leading American author in this area, has strong views about the growing importance of human resources in today\’s business world. 【A1】________A company with high staff commitment, for example, has an asset that its rivals find hard to copy.
Research in Britain would appear to support this notion. A recent business school survey into the performance of eight multinationals found that people management could be the most decisive factor in a company\’s performance. Another study indicated the same thing in
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