考研英语一(阅读)模拟试卷858
阅读(常规阅读理解)
Every December witnesses a particular genre of advertisement in America. The details vary, but the plot does not: one family member surprises another with the Christmas gift of a luxury car, often adorned with a cartoonishly large bow—most people will not be able to afford. But the envy such ads induce serves an economic purpose, even as it leaves the majority feeling worse about themselves.
On the surface, ads and other forms of marketing serve a straightforward economic role. They can improve the quality of purchasing decisions, by informing consumers about the relative merits of various products, yet advertising might fall short of this ideal. Honest or not, successful ads induce a desire to spend, perhaps on things the audience does not need or cannot afford. If the effect of advertising is mostly to encourage people to want things that they cannot have, rather than to direct them towards items that are a good match for their needs and tastes, then it is possible that spending on advertising leaves society worse off overall.
A forthcoming paper finds a significant and inverse relationship between spending on advertisements and national welfare. It estimates that a doubling of ad spending is associated with a subsequent drop in reported satisfaction of 3%—an effect about a quarter as strong as a spell of unemployment. The findings may illustrate an aspect of the economy that has puzzled some economists for more than a century. In \\
1.The car advertisement in America(D)
A. indicates the prosperity of the US economy.
B. praises the gift-giving tradition of Christmas.
C. shows Americans’ affection for luxury cars.
D. causes adverse effects on people’s feelings.
解析:
2.According to Paragraph 2, the author thinks that ads should(C)
A. cultivate the taste of customers.
B. be honest and straightforward.
C. help people spend their money wisely.
D. encourage people to pursue better things.
解析:
3.Increased spending on advertisements(A)
A. may link with the decline in satisfaction.
B. results in a higher unemployment rate.
C. may increase commodity prices.
D. causes conspicuous consumption.
解析:
4.According to Paragraph 4, people buy high-cost items to(A)
A. gain feelings of superiority.
B. acquire after-sales service.
C. enjoy the excellent quality.
D. gain acceptance from others.
解析:
5.The best title for this text could be(D)
A. Luxury Goods: Making People Miserable
B. Luxury Goods: Economic Booster
C. Luxury Ads: Creating Value of Goods
D. Luxury Ads: Desire Provoker
解析:
It\’s been dubbed the Great Resignation: Nearly 20 million Americans left their jobs in 2021, and the trend is spreading to Western Europe, Asia, a
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